Last year was pivotal for my solo design business.

I made 3 main changes.

Things that I have known for years that I needed to do but always postponed because it’s easier this way.

Things that if you make the effort to even merely do, will have a significant positive impact on your business.

So, let’s break it down.

#1 The stash:

This is the runway money that I have saved.

It’s around 6 months of living expenses. Even 3 months is fine. Sometimes it makes sense to suffer through a few shit projects just to get that cushion. So when you jump on a call with potential clients, you don’t have the feeling that you HAVE to get the project. It changes your mindset and you don’t even know it.

#2 New client rule:

New client, new price.

I used to say the same price for at least two years before I realized there is no reason for that. For the next new client, you just double the price, keep a straight face, and shut up until the client says something. Also, have a lower number in mind that is at least 50% higher than your previous that you cannot go below.

If they try to lower the ball, you say “this is the lowest I can go, lower than that doesn’t make sense for me to do the project”.

#3 Project size rule:

No more “quick fixes”, “just a few screens”, “it shouldn’t take that much time”.

Only big projects with the potential of a multi-month retainer contract. One time, I remember I counted 7 different projects that I worked on on the same day. Only one was portfolio-worthy. The rest that I was doing were scraps because I couldn’t say no. Not any more.

If you do these 3 things, I’m not going to be surprised if you managed to double your income as well. I’m not saying it’s easy. I’m saying it works, you should try it.



Subscribe to get the best resources for freelance UI/UX designers in your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
On subscribing you will get a free guide on finding your niche as UI/UX designer