How to skip the sales conversation as an introverted freelance UI/UX designer

Vasil Nedelchev
5
min read
How to skip the sales conversation as an introverted freelance UI/UX designer

“So, how much …”

Selling design services is a skill in itself that most creatives don’t have and see as a cringe thing they don’t want to do.

If you ask me, the ability to hold your own in a sales conversation is a superpower. Your potential client takes you more seriously and sees you as a peer business owner not so much as an order taker. And you negotiate a deal that both sides are happy with.

Unfortunately…

…selling is seen in creative circles as something you need to deal with begrudgingly to get to the fun part.

And also…

  • Selling is done only by super sleazy people and I’m not one of them.
  • The value of my work is obvious only by looking at it.
  • Whenever I try to negotiate, the situation always turns on me and I end up doing a lot more work for a lot less money than expected.

But don’t worry, there is something you can try that might work for you.

Productize service!

Productize service is a service with a pre-defined fixed price and pre-defined scope of work. You can have a detailed description and terms of service of what you are delivering, with a price attached to it.

This way, your potential client can make a decision without negotiation. So when they reach out, they are already sold and you can get to the fun part.

I’m guessing this sounds cool but still a bit abstract. So here are a few real-life examples for you.

UI/UX as a monthly subscription service

The value proposition to the Client:

  • Ongoing UX/UI Design Projects
  • Unlimited Revisions
  • No Contracts, Cancel Anytime
  • Design updates every ≤ 48 hours (Business Days)

Price: $7975/per month
Example: Fairpixels — fairpixels.pro

Done For You User Testing

The value proposition to the Client:

  • Get all of the value of user research without any of the hassle. Actionable reports by experts based on usability testing you can easily implement or delegate.

Price: starts at $899 per test
Example: Conversion Crimes — conversioncrimes.com/managed-user-testing/

UX Audit

The value proposition to the Client:

  • Solve one problem of a website or an app
  • Answer our questions for 2 min
  • Wait 3 business days
  • You get a detailed report

Price: $500 one time fee
Example: UX Audit — ux-audit.com

Downsides of productize services:

  • You leave money on the table by not pricing individually
  • If it’s in the lower price range, you need a bigger volume of clients
  • You need a reliable marketing channel to drive leads.

If you pull it off you never have to sell yourself again.

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