Find Your UX Niche – Free Guide

What is this?

It is a free guide to help you stand out in the crowded UX design market and earn high rates.

It's a collection of articles with exercises you can do to find your UX niche.

Who is this for?

It's for the designers like myself that can't make up their minds about what to focus on in their careers.

For people that feel stuck in their UX careers.

For designers that struggle to find clients.

Why should I listen to you?

I've spent $20K+ on learning material and spent more than 10K hours on this to figure it out for myself.

I have applied less than 50% of what I'm sharing here and it already working for the past 5+ years.

If you are a different type of designer or creative most of this will be useful for you just bear in mind all my examples and references are from the UX world since this is what I do.

If you looking to get hired by a big tech company you shouldn’t listen to me. I have no experience with that.

How to use this guide

  • Bookmark this page so you can come back to it
  • Read the articles below in sequence
  • Do the exercise described in them
  • Write down things. Makes a HUGE difference
  • Ask me questions on LinkedIn or Twitter


What is a design niche?

A niche design market is the subset of the market on which a specific design service is focused. The market niche defines the service features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.

Why do you need to become a niche designer?

Design is design. If you can design one thing, you can design anything. Anything a client might need...

What is a Good UI/UX Design Niche?

You want to niche down?!But how do you spot a good niche?I used to be puzzled by this question. Even if you pick something...

Discover your niche opportunities

The first step in finding your UI/UX design niche

You want to find your design niche! Okay, but where do you start?Knowing the first step can help you pick up some momentum...

How to find your niche as a UI/UX designer

There are too many of us already. Maybe you should quit. Or I should quit.I’m a disaster at marketing myself...

How to find your niche as a UI/UX designer the other way

The traditional way of finding your niche as a designer is unsatisfying.It’s a solid logical approach grounded in market demand. It’s also boring to me...

How to find your UI/UX niche with no experience

New to UI/UX design and have no idea what niche to pick?I'll give you a few ideas to get you started.Picking a niche early is kind of different but...

The risk of niche UI/UX design and how to avoid it

Choosing a niche is scary. Why would you ever choose to serve fewer people? This feels risky.At the same time, the results for whoever dares to do this are undeniable.

How to test your niche UI/UX service idea without taking big risks

You think you know the UI/UX niche you want to go into.Here is how to test it.Why test it?Well, you want to make sure you don't waste your time.

How to get into a UI/UX niche with no experience

You found a niche you like. But you haven't done any projects related to that niche. What do you do?Here is how to get into it.

3 early signs that you found your UI/UX design niche

About 390,000 results.This is the number of results you get when you search “UI/UX designer” on LinkedIn. Niching down is not optional anymore.


3 Awesome Examples of Niche UI/UX Design Services

You know this by now.If you want to command premium pricing for your UI/UX design services, you need to niche down.

$1M/Year One-man Design Agency — a Breakdown

My brain exploded. The dude is making over 1 million dollars a year serving 50+ clients. What!?

Got questions?

You can DM me and ask any question (even dumb ones) on LinkedIn or Twitter. Things you don't that don’t make sense. Topics that you think are missing. Any feedback is welcome.